As a public nonprofit radio station, KCIW is bound by FCC guidelines for underwriting announcements. These rules provide for language that KCIW listeners prefer to hear and will respond to more readily than language that is commercial in nature.

Public/community radio listeners are predisposed to want to support underwriters, based on the well-documented influence of the “Halo Effect,” which is the positive association and shared values that listeners attribute to the companies that underwrite on their public radio station. Research conducted by National Public Radio found that 74% of listeners said that their opinion of a business is more positive when they find out it supports public radio.

These guidelines will help KCIW underwriters and sponsors engage with the KCIW audience most effectively.

Sponsorship Options*

Become a KCIW Underwriter:

KCIW will announce your support on the air for 12 months, several times per day.

Become a Show Sponsor:

KCIW will thank your business with an on-air announcement every time
the show plays, for 12 months.

To explore sponsorship options, contact KCIW at:

Phone/Text: 541-661-4098
Email: contact@kciw.org

* Note: Sponsorship benefits are subject to change.